Outside / Publications / Articles -
NCAP – Reaching for the stars
Slogans such as “5 stars – test winner in the Euro NCAP crash test” are frequently used in advertising in the automotive industry. But what lies behind the abbreviation NCAP? And what makes these letters so important that they are mentioned in advertising?
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Outside / Publications / Articles -
The green disruption: Sustainability
Current challenges are giving the topic of sustainability an enormous boost. Companies should rise to this challenge and focus their policies on sustainability as well, in order to generate their own competitive edge.
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Outside / Publications / Articles -
The PHEV Paradox
Plug-in hybrids, a combination of two engine systems in one vehicle, are enjoying rising popularity both in demand – an annual doubling in the growth rate of registrations in Germany no less – and in manufacturers’ offerings.
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