Technical Article
An Opportunity for Sales: Quality and Reliability—Key Factors for Success in Business Development
Customers are placing ever-higher demands on the safety and reliability of end products. In the supplier industry, product quality is shaped by complex designs, a wide variety of products, and shorter development and production cycles. This study shows that automotive suppliers, in particular, should not only assess risks but also better capitalize on opportunities to market their quality performance.
Published in “Quality and Reliability” – Issue 03/2013.
