Data-Driven Evaluation of After-Sales Strategies - KBC
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Real-World Example

Data-Driven Evaluation of After-Sales Strategies

Due to increasing complexity in the after-sales sector and growing competitive pressure, data-driven decisions are becoming increasingly important for achieving revenue and margin targets. A data-driven calculation model offers the opportunity to make informed decisions and effectively align the company’s strategy.

Background

Our client, an automotive OEM, faced the challenge of making strategic decisions regarding the launch of a new product line and assessing its potential. Specifically, the focus was on the remanufacturing of used parts—a segment with high revenue and sustainability potential.

Specific Task Description

The goal was to develop and implement a data-driven calculation model to assess the medium-term trends in market potential, revenue, and costs by product group for the remanufacturing and marketing of used parts.

KBC Approach

First, the relevant data was identified within the customer’s complex system landscape and effectively integrated. Next, a comprehensive and flexibly customizable data model was developed that took into account quantitative data as well as relational and expert knowledge. Using the BI software, a portfolio for remanufacturing was defined based on the 139,000 part numbers that were evaluated.

A key factor in our success was the combination of technical know-how in the areas of after-sales and remanufacturing with expertise in data analysis and evaluation.

Portrait photo of Philipp Berger, Lead Software Engineer at Kemény Boehme Consultants (KBC). A man with short, dark brown hair is smiling broadly at the camera. He is wearing a dark blue suit with a matching jacket and pants over a white shirt (no tie), as well as a cognac-colored leather belt; both hands are in his pants pockets, and he has a relaxed and open posture.
Portrait photo of Philipp Berger, Lead Software Engineer at Kemény Boehme Consultants (KBC). A man with short, dark brown hair is smiling broadly at the camera. He is wearing a dark blue suit with a matching jacket and pants over a white shirt (no tie), as well as a cognac-colored leather belt; both hands are in his pants pockets, and he has a relaxed and open posture.
Philipp Berger
Director

ACHIEVED IMPACT

Using the tool, a potential profit margin of > 140 million euros was identified for the five-year period under consideration. In addition, a potential CO2 reduction of 65,000 metric tons was identified.