Strengthen sales structures, increase revenue

Sales Consulting

When markets change, sales processes come under pressure. If your revenue is declining, we can support you with our management consulting services—from sales and pricing strategy to the operational implementation of a scalable customer acquisition strategy. Together, we empower your sales team, streamline sales processes, and tap into new customer segments. Working closely with you, our team of consultants at KBC will guide your sales organization into the future.

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Johannes Stiegeler

Manager

Your contact

Johannes Stiegeler

Manager at KBC and sales consultant with over 9 years of experience in sales consulting

Challenges in Sales

New technologies, markets, and customer demands are radically transforming sales work. As a sales consulting firm, KBC supports you right where these challenges arise: in translating strategies into concrete actions. We work closely with your team to assess the situation and identify the root causes: Why is demand falling? Where are sales processes losing momentum? Does your product portfolio still align with your customers’ needs?

Based on this, we develop solutions tailored to your needs that you can implement directly in your day-to-day operations and effectively convert into revenue.

Existing business is collapsing

Markets and demand are changing, and inbound traffic can no longer be relied upon—your structures aren't prepared for this.

Sales team misses revenue targets

The sales department is generating too few new leads and closed deals—leaving revenue opportunities untapped.

Processes that are too long and lack transparency

There are long, opaque processes between ordering and delivery. As a result, revenue is generated later than planned.

Outdated technology and incomplete CRM data

Rigid processes, missing data, and unclear AI usage prevent a robust pipeline and active sales efforts.

Product portfolio misses the mark

Your products, pricing structure, or business model no longer meet the expectations of your customers and target markets.

3 Ways to Build an Effective Sales Team

In addition to go-to-market strategies, KBC’s range of services in sales consulting includes sales management consulting and pricing strategy.

Strategic Market Launch

New products need a clear path to market. Through our Go-to-Market Consulting services, KBC helps you accurately assess your market potential and define your target market. We develop a business case for your market entry, covering everything from pricing structures and revenue potential to investment costs. This provides a solid foundation for decision-making, enabling you to position your innovations effectively in the market.

Sales Management Consulting

Sales requires clear structures, proactive customer engagement, and a salesforce that consistently pursues its goals. To this end, KBC develops practical measures across the entire sales engine: from pipeline design and KPI management to cold calling operating models, data and CRM foundations, and execution and performance management. This includes scripts, guidelines, role assignments, and coaching—enabling sales management to proactively steer the sales process.

Pricing Strategy

Pricing determines whether your products succeed in the market and whether your sales increase. Therefore, a sustainable pricing strategy is based not only on costs, but above all on market realities and your customers’ willingness to pay. KBC analyzes what prices you can command in your segment and how your offering is currently positioned relative to the competition. Our goal is to create a pricing structure that reflects the value of your product so that it can succeed in the market.

Sample figures from 8 weeks of sales consulting

generated qualified leads

Customer visits scheduled

Conversion Rate

This is how we view sales consulting

We are not a traditional strategy consulting firm. Our goal is to embed strategies within the company in such a way that they generate a measurable increase in revenue in day-to-day operations.

Johannes Stiegeler, Manager at KBC

Industries we advise on sales

Sales in the Automotive Industry

Sales in the automotive industry follow clearly defined processes—especially in the interaction between OEMs and suppliers. For over 20 years, KBC has been helping companies identify the right sales channels in the automotive industry and successfully place their products with manufacturers. This involves creating compelling pitch materials and transparent price quotes, as well as a deep understanding of the sales systems in the automotive retail sector.

Sales in Industry and Mechanical Engineering

Industrial companies often face the challenge of tapping into new industries and customer segments. KBC starts by supporting you with in-depth market analyses and a clear sales strategy. In the next step, we assist your company with implementation—for example, through structured customer outreach, professional cold calling, and targeted lead generation. This ensures that analysis and strategy translate into measurable sales results.

Sales for the Medical Technology and Pharmaceutical Industries

Companies in the medical technology and pharmaceutical industries operate in highly regulated markets with stringent requirements for products, documentation, and approvals. Working closely with you, we identify suitable target customers and structure proposals to meet the needs of various stakeholders. The result is a sales approach that proves effective even in complex decision-making processes and facilitates your market access.

Topics that strengthen your business

Sales & After-Sales

After-sales

Remanufacturing

Answers that help achieve sales goals

There are often complex processes between order intake and revenue that are not optimally structured. This can cause the sales team to lose a lot of time.

As a boutique consulting firm, KBC works with your sales team to identify where the process is stalling: we examine your order-to-cash workflows down to the last detail. With a transparent KPI system, you gain a real-time overview of the pipeline and can identify bottlenecks early on. We support teams through the entire process until the new workflows are successfully implemented—so your orders turn into revenue faster.

AI can support sales teams in many areas—for example, by identifying new target customers or preparing sales pitches. However, the key is determining which use cases make sense for your specific day-to-day sales operations. As part of its sales consulting services, KBC works with your sales team to develop practical use cases and assess where AI truly adds value.

We always take the sales perspective into account: What information is needed? What tools make the work easier? Based on this, we guide you through the process—from selecting the right solutions to integrating them into your existing processes.

Instead of spending time developing lengthy concepts, KBC—as a practice-oriented sales consultancy—focuses on rapid validation in real-world settings: At our BOLD Center for Innovation , we work with you to test new sales approaches or business models and implement successful strategies in a targeted manner.

Johannes Stiegeler

Manager

Talk to us

Whether it’s sales management consulting, pricing strategy, or setting up a structured cold-calling campaign: In a brief conversation, we’ll determine which steps make sense and how KBC—an international boutique consulting firm based in Munich—can help you move forward. We’ll get back to you shortly.

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