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An Opportunity for Sales: Quality and Reliability—Key Factors for Success in Business Development
Customers are placing ever-higher demands on the safety and reliability of end products. In the supplier industry, product quality is shaped by complex designs, a wide variety of products, and shorter development and production cycles. This study shows that automotive suppliers, in particular, need to assess risks while also making better use of opportunities to market their quality performance.
Published in “Quality and Reliability” – Issue 03/2013.
